FanalyticsPro

Where fan voices fuel winning strategies

Fanalytics is a sports technology startup built on a simple idea: the fan’s voice is the most powerful metric in sports.

Who We Are

Built for Teams, Leagues, and Sponsors

Fanalytics is a sports technology startup built on a simple idea: the fan’s voice is the most powerful metric in sports. We exist to help teams, leagues, and sponsors listen better, react faster, and make smarter decisions using the conversations their fans are already having.

Fans Analyzed Globally

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Trends Tracked Daily

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Insights Delivered Fast

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Decisions Made Smarter

What We Do

Turning Data Into Action

Fanalytics builds tools that help organizations understand and act on fan engagement. Our platform combines data analytics, artificial intelligence, and market research to capture the full picture of how fans connect with teams, events, and brands.

We help Athletes, Creators & sports Organizations:

In short, we turn complex data into clear insights that organizations can use to grow, retain, and energize their fan base.

Fan Sentiment

Measure fan sentiment and engagement trends

Experience Growth

Identify opportunities to improve the game day and digital experience

Smarter Decisions

Support smarter decisions in ticketing, merchandising, and partnerships

Stronger Connections

Strengthen relationships between fans, teams, and sponsors

Vision

Sports are more than games—they’re experiences shaped by fans everywhere. Fanalytics builds tools to ensure every voice matters and every decision reflects the community.

Mission

Our mission is to give sports organizations real-time fan insights, enabling smarter decisions, better experiences, and stronger connections with fans and sponsors.

Motto

Every fan’s voice counts. Their passion drives victories, and Fanalytics turns conversations into strategies that shape the future of sports.

Living the Game Together

For fans, by fans.

At Fanalytics, we believe culture is built on passion, innovation, and community. Just like sports, it’s about energy, teamwork, and constantly improving. We don’t just analyze the game—we live it, breathe it, and grow with it.

“Culture isn’t just strategy. It’s the heartbeat that drives progress—and fans are at the center of it.”

Our Partners:

Chief Executive Officer

Zach Kellman

Founder of Fanalytics Pro Zach is an expert in understanding sports analytics, brand strategy, and audience behavior to help teams make smarter decisions powered by real fan data.

Chief Technology Officer

Cody Kreitzer

Cody is a full-stack engineer specializing in AI systems, data pipelines, and scalable backend architecture, bringing the technical leadership that powers Fanalytics Pros’ core platform.