Fanalytics is a sports technology startup built on a simple idea: the fan’s voice is the most powerful metric in sports.
Measure fan sentiment and engagement trends
Identify opportunities to improve the game day and digital experience
Support smarter decisions in ticketing, merchandising, and partnerships
Strengthen relationships between fans, teams, and sponsors
Sports are more than games—they’re experiences shaped by fans everywhere. Fanalytics builds tools to ensure every voice matters and every decision reflects the community.
Our mission is to give sports organizations real-time fan insights, enabling smarter decisions, better experiences, and stronger connections with fans and sponsors.
Every fan’s voice counts. Their passion drives victories, and Fanalytics turns conversations into strategies that shape the future of sports.
FanalyticsPro was founded by Zachary Cole Kellman, a lifelong athlete and entrepreneur with a background in business, sales, and marketing. From competing on the field to working with teams off of it, Zach has seen firsthand how deeply fan energy drives the success of an organization.
With FanalyticsPro, he’s bringing together that passion for sports and expertise in business analytics to give teams the edge they’ve been missing: real-time, fan-driven intelligence.