About Our Team

Who We Are

Built for Teams, Leagues, and Sponsors

Fanalytics is a sports technology startup built on a simple idea: the fan’s voice is the most powerful metric in sports. We exist to help teams, leagues, and sponsors listen better, react faster, and make smarter decisions using the conversations their fans are already having.

Fans Analyzed Globally

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Trends Tracked Daily

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Insights Delivered Fast

Decisions Made Smarter

We help sports organizations:

In short, we turn complex data into clear insights that organizations can use to grow, retain, and energize their fan base.

Fan Sentiment

Measure fan sentiment and engagement trends

Experience Growth

Identify opportunities to improve the game day and digital experience

Smarter Decisions

Support smarter decisions in ticketing, merchandising, and partnerships

Stronger Connections

Strengthen relationships between fans, teams, and sponsors

Amazing Expertise

CEO Zach Kellman

FanalyticsPro was founded by Zachary Cole Kellman, a lifelong athlete and entrepreneur with a background in business, sales, and marketing. From competing on the field to working with teams off of it, Zach has seen firsthand how deeply fan energy drives the success of an organization.

With FanalyticsPro, he’s bringing together that passion for sports and expertise in business analytics to give teams the edge they’ve been missing: real-time, fan-driven intelligence.

Our Promise

We’re early, scrappy, and ambitious—but our focus never changes:

MOTTO

Every fan’s voice counts. Their passion drives victories, and Fanalytics turns conversations into strategies that shape the future of sports.

VISION

Sports are more than games—they’re experiences shaped by fans everywhere. Fanalytics builds tools to ensure every voice matters and every decision reflects the community.

MISSION

Our mission is to give sports organizations real-time fan insights, enabling smarter decisions, better experiences, and stronger connections with fans and sponsors.

Testimonials

What our clients say about us

Real stories from the people who trust us. Hear how our passion and dedication have made a difference for fans, clients, and partners

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